Svedka launches its new marketing campaign with the question: “R U BOT OR NOT?” A playful challenge to hip socializers and vodka lovers everywhere that references its iconic spokes-bot, Svedka_Grl. Coming off a year that saw record breaking sales growth for the brand, the new multi-platform campaign is highlighted by Svedka’s first ever TV commercial that features a futuristic take on the ’70′s robot dance. It also marks the CGI debut of theStan Winston (“Iron Man,” “Terminator,” “Jurassic Park,”)-designed Svedka_Grl.
R U BOT OR NOT? will invade bars across America with signature SVEDKA cocktails. Svedka custom photo booths will drive bar promotions where partygoers can download their photos and viral videos showing them doing their interpretation of the “BOT DANCE”.